A lot of things are changing in technology and especially the entertainment industry. Things are easier to access and easier to maneuver. The TV programing is changing its content as well as style of viewing.
I believe several things will happen in the future. I believe there will be touch screen TVs to come that allow you to watch several channels at once, or that allow you to fast forward and rewind shows without recording them. I predict that the computer and the TV will be one unit because almost all TV shows are already posted online. As the networks become more modern they have to try harder to hold viewers for the commercials. I believe they will start rewarding people for listening to the commercials such as a program that builds up points and the points can be used to purchase media related things or there will be very special offers mentioned in the commercials. I also predict that the commercials will get shorter or advertising slots will become more expensive because of the high media consumption of TVs.
Already the networks are trying to stay current by posting their shows on TV because of the busy schedules and to try and keep the show going. I predict that everything will move to digital TV and every show will be online if not somehow recorded on the TV.
I predict the technology will advance so it will be harder for the advertisers to slip in their commercials but they will find a way. Maybe there will be answers similar to now, in order to watch something online you have to watch a commercial, it's unavoidable. They will continue down this road and make sure the ads are seen somehow.
I predict the shows will change more rapidly as well. The networks will have to keep up with what is cool and try to target the difficult teenage market. They will feature more futuristic stuff or just the traditional teen drama. I believe they will adjust their programs like CSI has already done and feature the new technology in the show. It is going to have to be unique and catch the markets attention.
The networks are going to have to come up with some pretty fancy stuff to keep up with the new millennium and the passive attitude society has about everything.
Friday, May 8, 2009
Thursday, April 30, 2009
blog 7
As an educated student, I often saw through the media messages and advertising techniques that marketing used on TV and in magazines. I used to notice how they would trick consumers and say So What, when thinking about an ad. But after studying the techniques thoroughly, I understand how consumers are tricked.
The weasel word is the most commonly used ad technique and it is the most effective. More often than not, people do not notice the little word that contradicts the idea of the ad itself. I feel that the main way the advertising companies trick consumers is by using the weasel words like helps, virtually, and almost. These words are often glanced over or go unnoticed by the general public because they are in almost every ad. Before studying this I did not understand why people would fall for the ads but after learning about the different strategies and maneuvers that advertisers use, I get why people are tricked.
I also believe the ideal target market is either young kids or teens. It feels weird being apart of the targeted audience because the ads are so varied. Some are just ridiculous. As teens become more skeptical, the advertisers become trickier and use the TV to make the teens feel bad about themselves then offer solutions through their ads. I think the main reason the ads are succeeding is the lack of confidence that teens today have. The ads play on the hidden fears of teens, when they are in their most vulnerable years and have the highest disposable income, to influence their buying behavior for now and they hope the future. I think it is funny that teens are the most targeted but also dislike advertising the most.
In conclusion, I think people need to think about things more in order to see through the ads. I think they need to be educated consumers and question the ads before they believe in the product or company. I believe everyone will give into ads or brands they like because it is our culture but by dissecting the ads it is possible to drive some of the advertisers our of business. I also believe if the TV quality improved and teens felt better about themselves, the advertising would fail. It all starts with parenting and education, we just need to make sure they are provided.
The ads are somewhat of a joke to me now, instead of influential.
The weasel word is the most commonly used ad technique and it is the most effective. More often than not, people do not notice the little word that contradicts the idea of the ad itself. I feel that the main way the advertising companies trick consumers is by using the weasel words like helps, virtually, and almost. These words are often glanced over or go unnoticed by the general public because they are in almost every ad. Before studying this I did not understand why people would fall for the ads but after learning about the different strategies and maneuvers that advertisers use, I get why people are tricked.
I also believe the ideal target market is either young kids or teens. It feels weird being apart of the targeted audience because the ads are so varied. Some are just ridiculous. As teens become more skeptical, the advertisers become trickier and use the TV to make the teens feel bad about themselves then offer solutions through their ads. I think the main reason the ads are succeeding is the lack of confidence that teens today have. The ads play on the hidden fears of teens, when they are in their most vulnerable years and have the highest disposable income, to influence their buying behavior for now and they hope the future. I think it is funny that teens are the most targeted but also dislike advertising the most.
In conclusion, I think people need to think about things more in order to see through the ads. I think they need to be educated consumers and question the ads before they believe in the product or company. I believe everyone will give into ads or brands they like because it is our culture but by dissecting the ads it is possible to drive some of the advertisers our of business. I also believe if the TV quality improved and teens felt better about themselves, the advertising would fail. It all starts with parenting and education, we just need to make sure they are provided.
The ads are somewhat of a joke to me now, instead of influential.
Friday, April 24, 2009
Blog 6 product placement
Even though it may be rather annoying I find product placement in TV shows and movies to be very effective. I know what the advertisers are trying to do and I know the ad is there but just the glance or visual recognition of products, for me, is very effective. If someone is trying to hype up the product by talking about it I find it ineffective because it is so obvious what they are trying to do.
For example: When I watch Step Up, there is a scene when Channing Tatum eats Doritos while playing a video game. No matter what, I always crave Doritos during this scene or when I watch the movie. The recognition of the product is what draws teenagers in because it makes them think about the product and other associations they have with it. When the product is just flashed it makes teenagers acknowledge it and usually is effective in getting them to buy it or consume it just because it caught their attention in a 'not so in your face way.'
On the other hand, when I watch the Biggest Loser, there are obvious product placement ads done by the competitors and the trainers that say yes this product is very useful for such and such. I find these ineffective because the message is very blatant they do not try to disguise it, and they are often horrible actors so that makes it worse.
In my opinion, when advertising to teenagers it is effective to use product placement when it is disguised or just flashed a brand name or certain logo. But when the product placement is very obvious the teenagers reject the fact that someone is trying to get them to do something but when they see an ad they think about the product. It is the teenage mindset to be cynical and the more description and words the advertisers use, the less effective the ads are. Some product placement in TV and Movies is effective but it has to be done the correct way.
For example: When I watch Step Up, there is a scene when Channing Tatum eats Doritos while playing a video game. No matter what, I always crave Doritos during this scene or when I watch the movie. The recognition of the product is what draws teenagers in because it makes them think about the product and other associations they have with it. When the product is just flashed it makes teenagers acknowledge it and usually is effective in getting them to buy it or consume it just because it caught their attention in a 'not so in your face way.'
On the other hand, when I watch the Biggest Loser, there are obvious product placement ads done by the competitors and the trainers that say yes this product is very useful for such and such. I find these ineffective because the message is very blatant they do not try to disguise it, and they are often horrible actors so that makes it worse.
In my opinion, when advertising to teenagers it is effective to use product placement when it is disguised or just flashed a brand name or certain logo. But when the product placement is very obvious the teenagers reject the fact that someone is trying to get them to do something but when they see an ad they think about the product. It is the teenage mindset to be cynical and the more description and words the advertisers use, the less effective the ads are. Some product placement in TV and Movies is effective but it has to be done the correct way.
Wednesday, April 15, 2009
blog 5
After observing several types of ads in the past few days I have noticed several things about each different type. The TV commercials try to glam up the product and attach catchy songs or slogans to associate with the product. The print ads are more straight to the point on this is the product and this is why you should buy it. The billboards try to catch the consumers attention with a new feature or special price. Radio commercials try to integrate the product into the broadcast as if it were not an advertisement and contextual ads I have not noticed frequently because I have the pop-up blocker on my computer on but when I do observe them they usually offer a free prize or coupon for clicking the ad.
One American core value that is portrayed frequently in ads that I observed is youthfulness and another is efficiency. The ads often boast of products that can make things be done quicker and easier or show a group of young people enjoying themselves over a glass of beer or wearing a new fashion. The visual ads often use these techniques but the unseen ads often refer to achievement and success or material comfort. The visual ads use youthfulness and efficiency because those can be demonstrated easier through commercials and print ads by viewing the actions or the characters. The swifter wet jet mop is easier to see working efficiently than to explain how it is efficient. Also, it is hard to portray youthfulness in a discreet manner in an unseen commercial. The unseen ads use achievement and success because it boasts new products that only the best can afford. It uses material comfort by saying you need this product to live comfortably, like a jewelery store ad spoken through a radio DJ.
The target markets obviously differ from ad to ad but it is easy to conclude that the newspaper ads are directed more towards businesspeople and men. While the TV commercials are directed at the viewers of the particular station. For example the target market of Nickelodeon is kids from ages 8-12 who like goo. The contextual ads differ from site to site depending on what you are viewing and the radio commercials are directed at people that listen to a certain genre of music. For example K102 was advertising for the release of Rascall Flatts new CD. You would not hear this type of ad on B96 because those consumers like rap and hip/hop, not country music.
The ads differ on how they address product attributes as well. The core product or main benefit is often easy to decipher but the actual and augmented products are more elusive and differ from ad to ad. The print ads often show the quality level, features, and packaging. Like Best Buy would post an ad for a camera that has x mega pixels, a zoom lens and comes with a carrying case. But a visual ad would focus on the features and brand name. An Olay TV commercial for a facial cream focuses on what the product does and the fact that it is Olay. A contextual ad focuses on the packaging and brand name. They need to catch your eye right away so you pay attention to the ad so it boasts the free additional units you will receive by buying the product and the association that comes with it. A radio ad only has time for the features and brand name. For example an ad for Windex says what the product does and refers to a reliable brand. Many of the ads have an augmented product and refer you to their website and specific ads have warranty and customer support as well.
All types of ads try to use social risk to get the consumers to buy. Our society is very materialistic and competitive so the ads base their marketing on the fact that everyone wants the best and everyone wants to fit in. The TV commercials and contextual ads use more financial risk than the other two and the print ads concerning medicine address the physical risk.
To move consumers to buy all of the ads use awareness but this is easier though magazines and TV where you can actually see the product. Print ads increase comprehension of the product because it gives the information that is often on the packaging of the product but radio ads do not have time to address the comprehension because they need to focus on awareness and brand association. The emotional appeals are used by all types of ads often through celebrity endorsements or recognition. Print ads are more often used, as well as contextual ads to address behavior and offer coupons or bargain prices to the consumer. The TV ads and radio ads often do not refer to price but play on the consumers insecurities and intrigue. Billboards often use the bandwagon device to get people thinking they need to fit in.
The psychological techniques used are operative and classical. Songs and other associations are made to ads of any type that are instilled in the consumer. Also, there are rewards for buying the product.
All of the ads use weasel word. Many of them play on the consumers hidden fears of being accepted socially, and the print and contextual ads address a bargain price often times. Card stacking is most often done on radio or print ads such as medicines in magazines or weight loss drugs on radio ads. All of the propaganda devices are used in the ads but those are the most prevalent.
The ads also use advertising claims and the most frequent are unfinished claim and the vague claim. They are all used for different commercials but they are sometimes hard to decipher in radio ads and magazines who often only show pictures.
After studying advertising I do not find many of these ads effective but I will rate them. From lowest to highest: contextual (pop-up blocker), radio ads, billboards, print ads, TV commercials, and magazine ads. Magazines often leave out the most information which is intriguing and I cannot see through the product. Many TV commercials seem dumb to me and radio ads sound so forced. Billboards do not stick in my memory and I do not really read the newspaper. I do not find contextual ads effective because the can be avoided. The more information the ad gives the easier it is to see through it, in my opinion, so I find the ads that leave things unfinished the most persuasive. I often like commercials but do not like the product as well.
One American core value that is portrayed frequently in ads that I observed is youthfulness and another is efficiency. The ads often boast of products that can make things be done quicker and easier or show a group of young people enjoying themselves over a glass of beer or wearing a new fashion. The visual ads often use these techniques but the unseen ads often refer to achievement and success or material comfort. The visual ads use youthfulness and efficiency because those can be demonstrated easier through commercials and print ads by viewing the actions or the characters. The swifter wet jet mop is easier to see working efficiently than to explain how it is efficient. Also, it is hard to portray youthfulness in a discreet manner in an unseen commercial. The unseen ads use achievement and success because it boasts new products that only the best can afford. It uses material comfort by saying you need this product to live comfortably, like a jewelery store ad spoken through a radio DJ.
The target markets obviously differ from ad to ad but it is easy to conclude that the newspaper ads are directed more towards businesspeople and men. While the TV commercials are directed at the viewers of the particular station. For example the target market of Nickelodeon is kids from ages 8-12 who like goo. The contextual ads differ from site to site depending on what you are viewing and the radio commercials are directed at people that listen to a certain genre of music. For example K102 was advertising for the release of Rascall Flatts new CD. You would not hear this type of ad on B96 because those consumers like rap and hip/hop, not country music.
The ads differ on how they address product attributes as well. The core product or main benefit is often easy to decipher but the actual and augmented products are more elusive and differ from ad to ad. The print ads often show the quality level, features, and packaging. Like Best Buy would post an ad for a camera that has x mega pixels, a zoom lens and comes with a carrying case. But a visual ad would focus on the features and brand name. An Olay TV commercial for a facial cream focuses on what the product does and the fact that it is Olay. A contextual ad focuses on the packaging and brand name. They need to catch your eye right away so you pay attention to the ad so it boasts the free additional units you will receive by buying the product and the association that comes with it. A radio ad only has time for the features and brand name. For example an ad for Windex says what the product does and refers to a reliable brand. Many of the ads have an augmented product and refer you to their website and specific ads have warranty and customer support as well.
All types of ads try to use social risk to get the consumers to buy. Our society is very materialistic and competitive so the ads base their marketing on the fact that everyone wants the best and everyone wants to fit in. The TV commercials and contextual ads use more financial risk than the other two and the print ads concerning medicine address the physical risk.
To move consumers to buy all of the ads use awareness but this is easier though magazines and TV where you can actually see the product. Print ads increase comprehension of the product because it gives the information that is often on the packaging of the product but radio ads do not have time to address the comprehension because they need to focus on awareness and brand association. The emotional appeals are used by all types of ads often through celebrity endorsements or recognition. Print ads are more often used, as well as contextual ads to address behavior and offer coupons or bargain prices to the consumer. The TV ads and radio ads often do not refer to price but play on the consumers insecurities and intrigue. Billboards often use the bandwagon device to get people thinking they need to fit in.
The psychological techniques used are operative and classical. Songs and other associations are made to ads of any type that are instilled in the consumer. Also, there are rewards for buying the product.
All of the ads use weasel word. Many of them play on the consumers hidden fears of being accepted socially, and the print and contextual ads address a bargain price often times. Card stacking is most often done on radio or print ads such as medicines in magazines or weight loss drugs on radio ads. All of the propaganda devices are used in the ads but those are the most prevalent.
The ads also use advertising claims and the most frequent are unfinished claim and the vague claim. They are all used for different commercials but they are sometimes hard to decipher in radio ads and magazines who often only show pictures.
After studying advertising I do not find many of these ads effective but I will rate them. From lowest to highest: contextual (pop-up blocker), radio ads, billboards, print ads, TV commercials, and magazine ads. Magazines often leave out the most information which is intriguing and I cannot see through the product. Many TV commercials seem dumb to me and radio ads sound so forced. Billboards do not stick in my memory and I do not really read the newspaper. I do not find contextual ads effective because the can be avoided. The more information the ad gives the easier it is to see through it, in my opinion, so I find the ads that leave things unfinished the most persuasive. I often like commercials but do not like the product as well.
Monday, February 23, 2009
Blog 4 Option 1
The media's everlasting stereotypes are always impacting the gender roles in society and expectations of each sex. These Media portrayed 'ways of life' have negatively impacted the business world, politically, and in a learning environment.
Women are expected to be submissive and stay at home to care for the husband and family. But when they try to enter the business world there are negative associations with the woman because she's not at home taking care of her family and house. Then people think that she may not have a family, alert the press. Often times, when women started entering the workforce, there was something wrong with them and they were viewed negatively in society. Also, in business women are still expected to be submissive when the only way they can get ahead is by asserting themselves and working hard but if they do that, women are considered wenches. They cannot seem to win in the business world, because its the "man's place." A man seems weak if he is beaten by a woman. The TV shows like Leave it to Beaver, show that women belong in the kitchen and men working, these bombardments make it very hard to counter the dominant culture.
In politics women are often to stand there and look pretty while supporting their husbands. It is very hard for a woman to earn respect from the opposite gender in politics. Men see women as figureheads in politics, it is perceived that they don't actually do anything. Women have a hard time earning respect as a serious candidate because to men, they are too emotional. Other women seem to favor women in politics depending on party association, personal beliefs, etc but seem less apt to support them publicly so they aren't mocked by men. Men have always been in politics so they are perceived as the ones who should be there. After the recent president election, Sarah Palin became a joke and it was very difficult for Hilary Clinton to get much respect from male voters.
At school it seems a little easier for men and women to compete more as equals. There are some girls who are as smart as boys and some boys who are as smart as the girls. Boys still view women as submissive but respect their intelligence a little but more often their figure. Girls are told to wear skimpy clothes and the ads with popular fashion make it hard for guys to respect them.
Overall in the professional setting, it is hard for women to earn respect because of media generated sex roles and the man feels pressure to be the breadwinner and make a lot of money.
Women are expected to be submissive and stay at home to care for the husband and family. But when they try to enter the business world there are negative associations with the woman because she's not at home taking care of her family and house. Then people think that she may not have a family, alert the press. Often times, when women started entering the workforce, there was something wrong with them and they were viewed negatively in society. Also, in business women are still expected to be submissive when the only way they can get ahead is by asserting themselves and working hard but if they do that, women are considered wenches. They cannot seem to win in the business world, because its the "man's place." A man seems weak if he is beaten by a woman. The TV shows like Leave it to Beaver, show that women belong in the kitchen and men working, these bombardments make it very hard to counter the dominant culture.
In politics women are often to stand there and look pretty while supporting their husbands. It is very hard for a woman to earn respect from the opposite gender in politics. Men see women as figureheads in politics, it is perceived that they don't actually do anything. Women have a hard time earning respect as a serious candidate because to men, they are too emotional. Other women seem to favor women in politics depending on party association, personal beliefs, etc but seem less apt to support them publicly so they aren't mocked by men. Men have always been in politics so they are perceived as the ones who should be there. After the recent president election, Sarah Palin became a joke and it was very difficult for Hilary Clinton to get much respect from male voters.
At school it seems a little easier for men and women to compete more as equals. There are some girls who are as smart as boys and some boys who are as smart as the girls. Boys still view women as submissive but respect their intelligence a little but more often their figure. Girls are told to wear skimpy clothes and the ads with popular fashion make it hard for guys to respect them.
Overall in the professional setting, it is hard for women to earn respect because of media generated sex roles and the man feels pressure to be the breadwinner and make a lot of money.
Saturday, February 7, 2009
Blog #3
For this blog I watched the show, Gilmore Girls.
After watching the show I considered which of the ten American Core Values were represented strongest in the show. I've decided they are activity and work, material comfort, individualism, freedom, humanitarianism, and youthfulness.
Activity and work is displayed in the show through the character's actions. One of the main characters, Lorelei, is always running around, managing her business while still having a very active social life and doing things she finds entertaining. She is a very busy person and this illustrates to people that they should be able to be very busy with work and social activities and that they need to be busy. The show tells viewers they need to keep up with activity and work by the way Lorelei interacts with other characters. Her mother is more old fashioned and likes to do things at a slower pace, she criticizes Lorelei and Lorelei has sarcastic comebacks illustrating it is the only way to live.
Material comfort is displayed int he show through the clothing the characters wear, how they eat out for almost every meal, and how extravagant some of their homes are. The grandparents in the show are rich and like to give ostentatious gifts to show-off their wealth. The show tells viewers they should value meals and clothes but not get too used to the cars because they are disposable, Lorelei left her parents (the wealthy grandparents) when she was young and lives comfortably but doesn't need the showy material comforts. The TV program presents more moderate material comforts as necessary such as nice clothing and the ability to afford eating out through the main characters actions.
Individualism is shown through the other main character Rory. She is very independent and has the mind of a middle-age woman even though she is only a teenager. She likes to read instead of go out at night and she is very different from the typical teen. The show tells people that being unique is good and people shouldn't mind being different, because like Rory, you make yourself happy.
Freedom is illustrated by Lorelei leaving her parents. The show tells viewers they should value their choices and not let others make them for them by all of the arguments that Lorelei has with her parents about why she left and how they are trying to control her life. She is constantly trying to break free from her parents and the show tells us to value what freedom we do have because it stinks when someone tries to take it away.
Humanitarianism is shown through the town they live in. It is a very small town and everyone helps everyone else. The show tells viewers they should value their neighbors and people around them because everyone has to coexist and it does this by people in town attending town meetings and putting up with silly town traditions to please others. They help each other out and this tells the viewers to help their neighbors out and someday they may get the favor returned.
Youthfulness is strongly shown in the Gilmore Girls because Lorelei is 32 when Rory is 16. Lorelei dresses young, is Rory's best friend and the show makes a big deal about Lorelei having Rory when she was 16. It also tells viewers they need to value youthfulness because the grandma is always getting her hair done and sometimes asks Rory if an outfit makes her look young. All of the characters have youthful qualities whether they look young or they are innocent minded so youthfulness is a strong value the show gives off to viewers.
It can be argued that the other core values are apparent in the show too but these were the ones that I noticed in this particular episode and these were the values that came off the strongest. The show is giving off cultural signals based on how we act, it is a never ending cycle.
After watching the show I considered which of the ten American Core Values were represented strongest in the show. I've decided they are activity and work, material comfort, individualism, freedom, humanitarianism, and youthfulness.
Activity and work is displayed in the show through the character's actions. One of the main characters, Lorelei, is always running around, managing her business while still having a very active social life and doing things she finds entertaining. She is a very busy person and this illustrates to people that they should be able to be very busy with work and social activities and that they need to be busy. The show tells viewers they need to keep up with activity and work by the way Lorelei interacts with other characters. Her mother is more old fashioned and likes to do things at a slower pace, she criticizes Lorelei and Lorelei has sarcastic comebacks illustrating it is the only way to live.
Material comfort is displayed int he show through the clothing the characters wear, how they eat out for almost every meal, and how extravagant some of their homes are. The grandparents in the show are rich and like to give ostentatious gifts to show-off their wealth. The show tells viewers they should value meals and clothes but not get too used to the cars because they are disposable, Lorelei left her parents (the wealthy grandparents) when she was young and lives comfortably but doesn't need the showy material comforts. The TV program presents more moderate material comforts as necessary such as nice clothing and the ability to afford eating out through the main characters actions.
Individualism is shown through the other main character Rory. She is very independent and has the mind of a middle-age woman even though she is only a teenager. She likes to read instead of go out at night and she is very different from the typical teen. The show tells people that being unique is good and people shouldn't mind being different, because like Rory, you make yourself happy.
Freedom is illustrated by Lorelei leaving her parents. The show tells viewers they should value their choices and not let others make them for them by all of the arguments that Lorelei has with her parents about why she left and how they are trying to control her life. She is constantly trying to break free from her parents and the show tells us to value what freedom we do have because it stinks when someone tries to take it away.
Humanitarianism is shown through the town they live in. It is a very small town and everyone helps everyone else. The show tells viewers they should value their neighbors and people around them because everyone has to coexist and it does this by people in town attending town meetings and putting up with silly town traditions to please others. They help each other out and this tells the viewers to help their neighbors out and someday they may get the favor returned.
Youthfulness is strongly shown in the Gilmore Girls because Lorelei is 32 when Rory is 16. Lorelei dresses young, is Rory's best friend and the show makes a big deal about Lorelei having Rory when she was 16. It also tells viewers they need to value youthfulness because the grandma is always getting her hair done and sometimes asks Rory if an outfit makes her look young. All of the characters have youthful qualities whether they look young or they are innocent minded so youthfulness is a strong value the show gives off to viewers.
It can be argued that the other core values are apparent in the show too but these were the ones that I noticed in this particular episode and these were the values that came off the strongest. The show is giving off cultural signals based on how we act, it is a never ending cycle.
Thursday, January 29, 2009
Blog #2 reaction to video
After watching the video, I had many ideas on why the media targets kids as their primary consumers. First, if they are exposed early enough they will most likely never think to question the messages that they are being fed and the influence that the media has on them will never be noticed because it is second nature. Second, kids have so much influence over their parents. So instead of trying to change an older generation who is more set in their ways the media goes with younger minds who have the power of the purse. The strategists know what they are doing but this is not a very good thing.
The control that media is gaining in our society is growing too vastly in a short amount of time. People are going away from their traditional values and becoming way too materialistic. Religion is far less important as well as family and work ethic. The effects of the increased consumerism are being reflected in the declining level of cultural worth. With the kids being so targeted they cannot escape the consumerism and it will only get worse. Without the knowledge or will to fight off the media's influence, these newer generations will deter from our previous culture and create one that is all about materialism and competition.
It is terrible and unmoral to target the kids the way the Media does but I understand why they do it. The media is a business and they are out to make a profit but like the video said, where do we draw the line and when dose the government need to get involved? For now, parents just need to monitor what their kids are watching and playing with and limiting what products they are buying. I agree there needs to be some government regulations put in somewhere though, its getting a little out of control.
I predict a monstrous society or a time where everyone goes back to religion and traditional values again like what has happened in the past, sometime in the future.
The control that media is gaining in our society is growing too vastly in a short amount of time. People are going away from their traditional values and becoming way too materialistic. Religion is far less important as well as family and work ethic. The effects of the increased consumerism are being reflected in the declining level of cultural worth. With the kids being so targeted they cannot escape the consumerism and it will only get worse. Without the knowledge or will to fight off the media's influence, these newer generations will deter from our previous culture and create one that is all about materialism and competition.
It is terrible and unmoral to target the kids the way the Media does but I understand why they do it. The media is a business and they are out to make a profit but like the video said, where do we draw the line and when dose the government need to get involved? For now, parents just need to monitor what their kids are watching and playing with and limiting what products they are buying. I agree there needs to be some government regulations put in somewhere though, its getting a little out of control.
I predict a monstrous society or a time where everyone goes back to religion and traditional values again like what has happened in the past, sometime in the future.
Subscribe to:
Comments (Atom)