Blog #2 reaction to video

After watching the video, I had many ideas on why the media targets kids as their primary consumers. First, if they are exposed early enough they will most likely never think to question the messages that they are being fed and the influence that the media has on them will never be noticed because it is second nature. Second, kids have so much influence over their parents. So instead of trying to change an older generation who is more set in their ways the media goes with younger minds who have the power of the purse. The strategists know what they are doing but this is not a very good thing.

The control that media is gaining in our society is growing too vastly in a short amount of time. People are going away from their traditional values and becoming way too materialistic. Religion is far less important as well as family and work ethic. The effects of the increased consumerism are being reflected in the declining level of cultural worth. With the kids being so targeted they cannot escape the consumerism and it will only get worse. Without the knowledge or will to fight off the media's influence, these newer generations will deter from our previous culture and create one that is all about materialism and competition.

It is terrible and unmoral to target the kids the way the Media does but I understand why they do it. The media is a business and they are out to make a profit but like the video said, where do we draw the line and when dose the government need to get involved? For now, parents just need to monitor what their kids are watching and playing with and limiting what products they are buying. I agree there needs to be some government regulations put in somewhere though, its getting a little out of control.

I predict a monstrous society or a time where everyone goes back to religion and traditional values again like what has happened in the past, sometime in the future.